For the purposes of this book, the self-awareness or self-awareness level of an individual is defined as the extent to which the individual has the capability to think about their own personal and business situations and, more importantly, whether they are willing to take control of them.
When it comes to business analytics, James Evans is a legend. In 2006 his company Evian bought Outsell, a company that used self-awareness to help retailers improve customer loyalty. The key to Evian’s success was their ability to create a self-awareness program that was integrated into the retailer’s overall business strategy.
Evian’s program works like this. Each of the five companies involved in the program has a group of customers who are asked a series of questions and then have a 360 degree view of themselves. The program monitors how these employees think about themselves and their job, and then uses their answers to improve their overall business performance. The program is also a great tool for employees to see how they compare with their peers, and how their manager thinks about them.
I’m not a fan of the way that the program is put together. It’s a little too broad, not taking into account the details of each of the five companies involved. Instead of just recording the five companies’ answers, you have to ask them a question and record their responses. However, the questions are very simple and clear, and it’s very easy to follow along with them. The questions are all about their business and their company, and there aren’t too many different answers.
The questions are very broad, and the responses are very short. The problem with this is that the companies have to be asking the questions in the right order. If the questions are asked before the answers are given, then there is no way to record them, and so the numbers are wrong.
In the end, this seems to be the problem with business analytics: they are too broad and too complex. Not only is it hard to record what was asked, but it is also impossible to analyze the results. The answers are too vague to properly analyze and make any sense. And the questions are all very broad and very technical, so you don’t really have a clue what they mean.
In conclusion, business analytics is a great tool for making companies more effective, but it is not a good tool for making companies better as a business. It can’t help you know a lot, but it can’t help you do a lot.
Just as an example, most people use Google Analytics to analyze how many visitors they have while on a website, but not how many they generated. Even if you already have a database of all pages on your website, you could never know how many visitors you have from page to page. And if you use it to analyze that, it is completely useless for analyzing why people are coming to your website.
You don’t need a database of pages. You need a database of visitors. That’s easy to get. Google Analytics already has this information. The only thing you need is a way to know how many visitors your website generates daily and how many people you need to build a database of your users to track.
And that is exactly what we did in our latest study, this time using Google Analytics data. We looked at the types of people that came to our website, what they were interested in, how often they came, and what types of pages they came from.